It’s Official: Forrester Names Asana a LEADER in 2025 Collaborative Work Management Wave™ Report

It’s Official: Forrester Names Asana a LEADER in 2025 Collaborative Work Management Wave™ Report

In a saturated market of productivity promises, business leaders face a critical question: Which work management platform can we truly trust to orchestrate our most important initiatives?

Each year, the tech industry looks to one of the world's most respected analyst firms, Forrester, for the answer. In its rigorous report, The Forrester Wave™: Collaborative Work Management Tools, Q2 2025, Forrester doesn't just evaluate market players—it defines the true leaders shaping the future of work.
This year, the verdict is in: Asana has been named a LEADER.

But the story isn't just that Asana is in the Leaders' quadrant. It's how it got there. Asana was positioned with one of the highest scores in the Strategy category, proving its vision is not only meeting the needs of today but also defining the workplace of tomorrow.

This analysis breaks down what this top-tier recognition means for your business.

As the #1 Asana partner in Latin America, at Xmarts we want to break down what this recognition really means for your company.

The Anatomy of a Leader: Perfect Scores in Vision, Innovation, and Roadmap

Forrester's analysis is exhaustive. In evaluating Asana's strategy, the firm awarded it the highest possible score, 5 out of 5, in the three areas that define a true pioneer:

• Vision: Asana’s vision to "empower teams of humans and AI to work together seamlessly, transforming ideas into impact" was recognized as best-in-class.
• Innovation: Forrester validated Asana's innovative approach, highlighting the continuous enhancement of its Work Graph® to interrogate data and surface complex patterns, and its purpose-built AI agents that enhance productivity.
• Roadmap: Asana’s forward-looking roadmap earned a perfect score, signaling a clear commitment to the future of smart work and expanded support for key industries.

A Platform Built for Excellence (and People)

Beyond its forward-thinking strategy, Asana's "Current Offering" also received top marks in the areas that matter most to a team's daily experience:

• Usability and CX (5 out of 5): Forrester notes that Asana successfully combines robust governance with an outstanding user experience (UX).
• Collaboration (5 out of 5): The platform is engineered for context-rich collaboration, reducing the "toggle tax" of switching between apps.
• BI Analysis and Reporting (5 out of 5): Asana’s ability to generate business intelligence insights and reports was rated as superior, empowering leaders to make better, data-driven decisions.

Customers interviewed by Forrester echoed these strengths, praising the "product's flexibility" and the "use of its Work Graph to drive the development of best practices."

Xmarts: Driving Productivity Transformation in Latin America

The Forrester Takeaway: Who is Asana For?

Forrester's conclusion is unambiguous: "Asana best suits organizations that want a flexible solution that leverages robust AI and embedded governance without sacrificing UX."

The Future is Clear and Coordinated

Choosing a work management platform is one of the most critical infrastructure decisions a modern business can make. The Forrester Wave™ analysis provides an invaluable, objective guide, cutting through the market noise to identify the true leaders.

With Asana's position validated by top industry experts, the path to greater productivity and strategic clarity has never been clearer. It's not just about keeping up with the future of work—it's about choosing the platform that is actively building it.

Ready to see what a leading CWM platform can do for you? Explore Asana's features and discover how to transform the way your team works together.